Cost of goods · GST-aware · Australian small business

Know what each item really costs to sell.

COG is a quiet, GST-aware cost of goods tracker for makers, specialty cafés and independent retailers. Enter your landed costs once — see the gross margin on every SKU, the pour cost on every drink, and the drift when a supplier price sheet moves.

A calm morning workspace with a ceramic mug, leather notebook, brown kraft packaging and eucalyptus leaves on a linen surface.
Built for Ceramics & small-batch makers Specialty cafés & roasters Bricks-and-mortar retail Shopify & marketplace sellers
Three quiet things it does

The everyday work of costing a product, without the spreadsheet fatigue.

01 · Landed cost

Every direct cost, on the same line.

Materials, inbound freight, duty on the customs value, packaging, pick-and-pack labour, merchant fees. COG holds each cost line of a SKU or menu item and re-costs it when a supplier invoice changes.

02 · GST split

The 10% comes off the top, cleanly.

Divide by eleven, not by 1.1. COG toggles between GST-inclusive and GST-exclusive at any layer, so a $6 menu-board flat white is honestly a $5.45 sale — and your BAS shows the $0.55 you'd owe the ATO.

03 · Drift watch

A quiet flag when margin slips.

When wholesale beans lift $2/kg, cubic weight bumps a satchel a tier up, or Afterpay's 6% eats into a low-AOV SKU, COG flags every product whose contribution margin fell below your floor. Weekly, unshouty, one email.

Small Australian cafe counter with labelled coffee jars, kraft paper bags and a chalk price board.
For specialty cafés

Pour cost, honestly worked out.

A specialty café is a hundred small margins stacked together. A single $2/kg lift in green bean cost, spread across 65kg a week, is $130 gone before you notice. COG holds your dose in grams, milk in ml, cup, lid, oat surcharge and card fee per drink — then shows the margin on a flat white, a batch brew and a chai, side by side.

Import from Square, Lightspeed or Kounta. Watch pour cost and gross profit by daypart. Get a plain-English note when a takeaway flat white drops under 68%, or milk wastage creeps past 6% — the jug-rinser number most POS margin reports quietly ignore.

A sample insight

The kind of thing COG surfaces on a Monday.

SKU · Small-batch soy candle · 200g · SC-200-EU
41.2% contribution

Down from 46.8% last month. Container of soy wax lifted from $9.20 to $10.90 per kg on 3 Sep, and cubic weight on your standard mailer moved the AusPost satchel a tier up. Suggested price move: $36 → $38 inc GST. Re-cost has been applied to 14 candle SKUs.

Hands wrapping a small handmade ceramic bowl in kraft paper on a timber workbench.
For ceramics & small-batch makers

Handmade doesn't mean under-costed.

The most common mistake we see with makers is labour that isn't counted. Ninety minutes at the wheel plus glazing at $45/hr is $67.50 of real cost — not "my time, sort of." COG asks for wheel minutes, trimming minutes and glaze minutes, and does the arithmetic honestly.

Batch view breaks a cone 6 glaze firing across every piece it produced — kiln kWh at your NSW retail rate, duty cycle, glaze batch cost, thermocouple wear — including seconds and any lidded pieces that warped on the top shelf.

"I stopped 'feeling' my prices and started reading them. Two of my most-loved mugs were losing me money once I added the bisque firing and the seconds rate — and a plain planter I nearly discontinued was quietly the strongest thing on the shelf."

— Amelia H., ceramic studio, Marrickville
Plans

Free for a single storefront. Fair, per-seat pricing beyond that.

Solo
Ledger
$0/mo

For a single storefront, up to 50 SKUs or 30 menu items. Enough for most makers, pop-ups and stall traders.

  • Landed-cost & pour-cost calculator
  • Margin floor per SKU
  • CSV import from Square, Lightspeed or Shopify
  • Weekly drift email
Most chosen
Workshop
$24/mo

For small teams running two or three surfaces. GST-registered on the $75k threshold, growing.

  • Unlimited SKUs, up to 3 locations
  • Batch costing: cone 6 firings, roast lots, make-days
  • Xero & MYOB two-way sync, BAS-ready
  • Supplier price watch + auto re-cost
  • Team seats · 3 included
Growing
Storeroom
$62/mo

Multi-site retail with wholesale channels, consignment and 3PL fulfilment.

  • Everything in Workshop
  • Wholesale & consignment ledgers
  • Landed cost by HS code & country of origin
  • Historical margin reporting, 24-month rolling
  • Priority support · Sydney business hours

Set your next price on evidence, not instinct.

Open the calculator, drop in a real SKU or a real drink, and watch what happens to your gross margin when the AusPost satchel jumps a tier or the wholesale bean price lifts $3 a kilo.

Open the calculator